SIEM / Spaces of International Economy and Management

Events & Conferences

Contact information

Professor Dr. Rolf D. Schlunze

Humboldt University of Berlin, Department of Economic Geography / Ritsumeikan University, College of Business Administration

Manager training events

12th SIEM Workshop introducing the Disney Imagineering Strategy to Business Students

Together with the managing director of Merial Japan, Mr. Michel Lachaussée, students learnt about a unique approach promoting success in business. Twenty students with a good command in English participated under the supervision of Professor Rolf D. Schlunze in the workshop held at BKC on Saturday 26th October 2013.

First, the case of the French company Merial Japan K.K. was introduced by means of a professionally made DVD. Mr. Lachaussée commented on the case study and additionally, presented his experiences in the intercultural workplace. Second, Prof. Will Baber (Kyoto Univ.) conducted an interactive instruction introducing Disney Imagineering Strategy (DIS) for development of large projects. This method was used at Merial Japan to improve the motivation of their culturally diverse staff members.

Finally, all students came to believe that DIS is a powerful method to achieve success in the intercultural workplace. A student from Hong Kong, Mr. Wang, noticed that DIS is a simple and well-organized process for improving the success of managerial processes. Klevia from Sweden mentioned that DIS aids people to interact more. Katsuya, a Japanese student, found that people have to start by considering their dreams and then learn to share it with others. Another student from Sweden, Jacqueline, concluded that coaching can contribute to a better understanding among people and has therefore a positive effect on work relations. A student from Mexico, Diego, suggested that managing people requires a lot of techniques. Passing them to the younger generation is seen as a valuable task of managers and scholars belonging to SIEM.

SIEM is grateful for the sponsorship of Society for the promotion of Japanese Classical Writings and for Educational Exchange. All students mentioned that they would like to participate in SIEM workshops again.